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Dept. of Industrial Design KAIST 335 Gwahangno(373-1 Gusong-dong) Yusong-gu, Daejeon 305-701, Republic of Korea. Tel) +82-42-350-4502~3 dsyoo@kaist.ac.kr |
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Chung, Kyung-Won - kwchung at kaist.ac.kr, +82-42-350-4512 PhD, 1989, Manchester Metropolitan University, UK MID, 1982, Syracuse University, USA MFA, 1980, Seoul National University, Korea National Design Policy, Design Management, Corporate Design Strategy Design Management Lab. - http://dml.kaist.ac.kr Along with the comprehension of design as acompetitive business resource, a body of knowledge on design management is studied. Various theories and practices concerning strategic design management, which utilize design as a key component for creating the value, are dealt. Scientific solving of wicked design problems, identifying new product opportunities and design concepts, analysis of custumer's perception and preferences, optimizing the design evaluation are studied in conjunction with national and corporate design projects. Main research issues are as follows: National Design Promotion Strategy, Corporate Design Management System, Design Management Consulting, Design and Intellectual Property, Design for the Brand Equity, and other relevant issues. |
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