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Dept. of Industrial Design KAIST 335 Gwahangno(373-1 Gusong-dong) Yusong-gu, Daejeon 305-701, Republic of Korea. Tel) +82-42-350-4502~3 dsyoo@kaist.ac.kr |
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Nam, Ki-Young - knam@kaist.ac.kr, +82-42-350-4521 Manchester Metropolitan University, U.K. (Ph.D. 2001) Central St. Martins College of Art & Design, London (MA 1993) Central St. Martins College of Art & Design, London (BA (Hons) 1991) Design Strategy, Product Differentiation Design IS Lab- http://id.kaist.ac.kr/designis  Design IS stands for ¡®Design Integration and Strategy¡¯. The Design IS Lab seeks ways of integrating multi-disciplinary elements within the design process strategically. We pursue design innovation through the integration between the strategic left brain and the emotional right brain. Through these efforts, Design IS continually explores the fundamental question ¡®what is design? (¡®design is¡¯)¡¯. The Design IS Lab¡¯s current research interests are: 1. Strategic differentiation of products through design; 2. New product development through strategic market diversification; 3. Collaboration and pedagogy development for strategic design innovation 4. Other related issues. |
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