Bokyung Lee, a 4th-year bachelor's student of id KAIST, was awarded the grand prize for individual competition with the 'New image planning idea for the Daeduk R&D area’ at the 2nd Innopolis IDEA Contest hosted by the Innopolis Foundation on March 15th. The Innopolis IDEA Contest was held in order to explore various development schemes to improve the Daeduk R&D area, a crucial base of creative economy. More than 200 researchers and students took part in the contest. Bokyung Lee, having noticed the problems of the Daeduk R&D area, which still few people are aware of, proposed a new branding image with the theme of science and communication planning.