Professor Taewon Suh from McCoy College of Business Administration at Texas State University in US visited us on 1st, June. He gave a lunch talk for the faculty members which brought deep and valuable discussion about how to communicate and persuade design value to executives of a company and business field. The discussion was followed by a conversation about convergent research on measuring and verbalizing design value between Professor Suh and faculty members of idKAIST. Professor Suh is going to visit our school again in Aug and stay for a year for a exchanging professor. He will also give a short lecture with a similar topic, “Designing a Strong Brand (Brand Resonance Model, Brand Dashboard, and Marketing Engineering)” from Aug. 16~ Sep. 03 for KAIST students.