Prof. Tek-Jin Nam was invited by the college of design, architecture, art and planning (known as DAAP), University of Cincinnati and delivered a lecture on the 9th of April 2010. The lecture was about the introduction to the education and research activities of IDKAIST and how to design for better user experience. Recently the college of DAAP at University of Cincinnati was also selected by Business week as one of the top 30 world leading design programs in the world. The program is well known for the practice based design education systems such as co-op and the 5 year undergraduate system.