On April 21, the third IDKAIST ‘Catch the Future 2008’ Seminar lecturer was Mitsuru Inaba from Japan. He had worked as a designer and general manager for more than 40 years at the Sony Japan and Sony USA. Now he is retired from Sony and working for LG Electronics as Corporate Executive Advisor. The subject of his lecture was “The Spirit of the First Class Design Team” and it was successfully held at Creative Learning Hall in KAIST. Summary of lecture Title: [The Spirit of the First Class Design Team] Sub Titled, (Beyond the Technology) What makes you impressed in your everyday life? Is it technology? Is it pricing? Or, is it emotional thing? The Myth is the intangible value...Design!