e 3rd IASDR 2009

It opened with President Lee, Kun-Pyo ( President of Korea Society of Design Science & KAIST ID )'s a warm and impressive greeting about how greatful to be the host country for this 3rd IASDR. It started with theme of 'Design / Rigor & Relevance' and keynote speech of Prof. Donald A. Norman's ( Professor of Design at Northwestern University, USA / Cofounder of the Nielsen Norman Group/ Visiting Professor of Industrial Design at KAIST) "Science and design", Prof. Elizabeth B.-N. Sanders's (Senior Lecturer in Design at The Ohio State University / Professor of Design at the University of Dundee, UK) " Co-creation through generative design thinking" , Prof. Kees (C.J.) Overbeeke's ( Prof. Dr. Eindhoven University of Technology) " Eindhoven interaction design ", Prof. Kazuo Kawasaki's ( Professor of graduate school of engineering, Osaka University ) "Progressive Inclusive Design for BOP(Bottom of the Pyramid)" and Prof. Kyung-Won Chung's (The Chief Design officer of Seoul Metropolitan Government / Professor of KAIST ID department) " "Caring for Citizens"The New Value System of Seoul Design Excellence".